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Marketing Management


Enter the fast track world of marketing, entrepreneurship, and retail management. Does running a real business interest you? Be part of a team that oversees promotions, security, purchasing, merchandising, human resources, finance, and management in our school store, Valhalla. Learn how to develop and manage a catalog or web site. 

Interested in travel?  Marketing students have traveled to Colorado, Florida, Utah, Washington DC, California and many more for competition, career development, and leadership training.


Academics?  You bet!  We write marketing plans, essays, develop personal portfolios, do math applications, and follow an excellent national curriculum called Marketing Essentials.  At the end of the second year, students take a customer service certification test given by the National Retail Federation.  This gives them an excellent advantage when looking for retail employment. 


Looking to experience some independence and try an adult role?  Our third year students are encouraged to follow their own personal interests through mentorships, job shadowing, volunteering, and school-based enterprise.

One more thing...We oversee one of the largest and most successful craft fairs in western Maine!


Marketing/Retail Management I


Learn skills that will last a lifetime.  Students explore adult roles by running the school store, heading up projects and fundraisers, and traveling to conferences.  At the same time, they learn the foundations of marketing, business, communications, and economics, and study the functions of marketing. All students are members of the DECA club and may participate in the 4-day fall leadership conference held at various cities in the north and central eastern areas of the U.S. and may compete at the two-day state conference held in South Portland. Those who qualify at States may compete at the 6-day national DECA conference held at a large city in the U.S.


Marketing/Retail Management II


This is a continuation of the Marketing/Retail Management I program.  Second year students perform operations of the school store including the development of a web site and catalog, create a marketing plan for a local non-profit, and travel to conferences.    As members of the DECA club, students may again compete at the state and national levels and attend the fall leadership conferences.


Marketing/Retail Management III


Third year students extend their leadership role in the program by undertaking projects that require more independent professional business skills.  Projects students may choose include chairing the craft fair, internships, and research projects.  As members of the DECA club, students may compete in state and national DECA competitions and attend leadership conferences. Acceptance in the third year program is based on available space and permission by the instructor.

Please visit our DECA Holiday Craft Fair website:


Marketing Advisory Board Members: 


Katie LeTourneau- Norway Savings Bank, Gene Benner- Bessey Motors, Tsela Shraiberg- student, Brendan Schauffler- Healthy Oxford Hills, Cameron LeTourneau- alumni, Kelcey Robichaud- alumni, Robert Radley-Westbrook High School Marketing Instructor, Wendy Newmeyer-Maine Balsam Fir Products,  

Instructor: Wendy Robichaud

Phone: (207) 743-7756 ext. 5100
Fax: (207) 743-0667

Instructional Asst: Kristy Dillingham

Phone: (207) 743-7756 ext. 5100
Fax: (207) 743-0667

PO Box 313

Norway, ME 04268

Tel: 207-743-7756
Fax: 207-743-0667

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